Digital Marketing Officer

Job Description

Our cafe is looking for a creative and results-driven Digital Marketing Officer to strengthen our online presence, connect with customers, and promote our menu, offers, events, and brand experience across digital platforms. The successful candidate will combine strong communication skills with digital marketing knowledge to develop engaging campaigns that increase visibility, customer engagement, and sales.

Responsibilities

• Develop and implement digital marketing strategies tailored to the cafe’s goals.
• Manage social media accounts and maintain a consistent brand presence.
• Create engaging content, including posts, captions, promotional materials, and short-form videos.
• Plan and execute digital campaigns to promote menu items, special offers, and events.
• Monitor social media engagement, website traffic, and campaign performance.
• Analyse marketing data and prepare regular performance reports.
• Coordinate photography, video content, and other creative marketing materials.
• Respond professionally to online comments, messages, and customer enquiries.
• Monitor digital trends and identify opportunities to increase customer reach.
• Collaborate with the cafe team to ensure promotions accurately reflect current offerings.

Qualifications

• Bachelor’s degree or equivalent qualification in Marketing, Communications, Digital Media, Business, or a related field.
• 2 or more years of experience in digital marketing, social media management, or a related role.
• Strong knowledge of major social media platforms and digital marketing practices.
• Experience creating engaging written and visual content.
• Familiarity with digital advertising platforms and campaign management.
• Ability to analyse marketing metrics and translate insights into practical strategies.
• Strong communication, organisation, and time-management skills.
• Creative mindset with excellent attention to detail.
• Basic knowledge of graphic design, photography, or video editing is an advantage.
• Previous experience working with a cafe, restaurant, food brand, or retail business is beneficial.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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