PHILPOTT & BAKER SERVICES LTD
Digital Marketing Officer
Job Description
We are looking for a creative and results-driven Digital Marketing Officer to join our restaurant team and help strengthen our online visibility, engage customers, and turn digital activity into meaningful restaurant visits.
Responsibilities
- Develop and implement digital marketing campaigns to promote the restaurant and its offerings.
- Manage social media accounts and maintain a consistent content schedule.
- Create engaging captions, promotional content, and digital campaigns for target audiences.
- Coordinate photography, video, and other visual content for online platforms.
- Monitor social media engagement, website traffic, campaign performance, and customer interactions.
- Analyse digital marketing data and prepare regular performance reports.
- Identify emerging digital trends and recommend new opportunities for audience growth.
- Promote special menus, events, offers, celebrations, and restaurant initiatives through digital channels.
- Respond professionally to online comments, reviews, enquiries, and messages.
- Work with restaurant management to align marketing campaigns with business objectives.
- Support email marketing and other customer communication initiatives where required.
- Maintain accurate digital marketing records, campaign calendars, and promotional materials.
Qualifications
- Bachelor’s degree or equivalent qualification in Marketing, Digital Marketing, Communications, Business, Media, or a related field.
- Previous experience in digital marketing, social media management, content marketing, or a similar role.
- Strong understanding of major social media platforms and digital marketing principles.
- Excellent written and verbal communication skills.
- Ability to create engaging and audience-focused content.
- Familiarity with digital analytics and campaign performance tools.
- Basic knowledge of graphic design, photography, or video editing is an advantage.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Creative mindset with strong attention to detail.
- Ability to work collaboratively with restaurant management and service teams.
- A genuine interest in food, dining trends, and customer engagement is an advantage.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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