Digital Marketing Officer

Job Description

Our cafe is looking for a creative and results-driven Digital Marketing Officer to strengthen our online presence and connect our brand with new and returning customers. The successful candidate will develop engaging digital campaigns, manage social media platforms, promote cafe offerings, and use data-driven insights to improve marketing performance. This role is ideal for someone who combines creativity with strong digital marketing knowledge and a genuine interest in building memorable customer experiences.

Responsibilities

• Develop and execute digital marketing strategies aligned with the cafe’s goals.
• Manage social media accounts and maintain a consistent brand presence.
• Create engaging content, including posts, short videos, promotional graphics, and campaign materials.
• Plan and coordinate digital promotions for new menu items, special offers, and events.
• Monitor social media trends and identify opportunities to increase customer engagement.
• Manage email marketing and other digital communication campaigns.
• Track campaign performance using analytics and prepare regular marketing reports.
• Coordinate with the cafe team to capture relevant content and promotional opportunities.
• Monitor online reviews and customer interactions while maintaining a professional brand voice.
• Support paid advertising campaigns across relevant digital platforms.

Qualifications

• Bachelor’s degree or professional qualification in Marketing, Digital Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, social media management, or a similar role.
• Strong knowledge of major social media platforms and digital marketing tools.
• Experience creating engaging visual and written content.
• Familiarity with Google Analytics, advertising platforms, email marketing tools, or similar systems.
• Excellent written and verbal communication skills.
• Strong creative thinking and attention to detail.
• Ability to analyse campaign data and translate insights into practical improvements.
• Good organisational and time management skills.
• Previous experience in a cafe, restaurant, food, or retail environment is an advantage.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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