Marketing Assistant

Great cafés are built on memorable experiences, and strong marketing helps bring those experiences to more people. We are looking for a creative and detail-oriented Marketing Assistant to support the planning and execution of marketing initiatives that increase brand awareness, customer engagement, and sales. If you enjoy creating content, coordinating campaigns, and working in a fast-paced café environment, this opportunity is for you.

Responsibilities

• Assist in planning and executing marketing campaigns across digital and offline channels.
• Create engaging content for social media, email marketing, and promotional materials.
• Schedule and publish posts while maintaining a consistent brand voice.
• Support the development of seasonal promotions, events, and product launches.
• Monitor campaign performance and prepare basic marketing reports.
• Coordinate with designers, printers, and external vendors when required.
• Capture photos and videos of menu items, events, and café activities for promotional use.
• Help maintain the café’s website and digital listings with accurate information.
• Conduct market research to identify customer trends and competitor activities.
• Respond to basic customer enquiries received through social media platforms.
• Organize marketing assets and maintain promotional inventory.
• Assist with loyalty programs and customer engagement initiatives.

Qualifications

• Diploma or bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Previous experience in marketing, social media management, or a similar role is an advantage.
• Strong written and verbal communication skills.
• Familiarity with major social media platforms and content scheduling tools.
• Basic knowledge of graphic design software such as Canva or Adobe Creative Suite is desirable.
• Understanding of digital marketing principles and customer engagement strategies.
• Good organizational and time management skills.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking with excellent attention to detail.
• Proficiency in Microsoft Office or Google Workspace.
• Ability to work independently and collaboratively within a team.
• A positive attitude and genuine enthusiasm for the café industry.