Digital Marketing Officer

We are looking for a creative and results driven Digital Marketing Officer to join our cafe team. This role is ideal for someone who enjoys building brand awareness, growing online communities, and driving customer engagement through innovative marketing strategies.

Responsibilities

• Develop and execute digital marketing campaigns across social media, email, and online advertising platforms.
• Create compelling content, including graphics, videos, captions, and promotional materials.
• Manage the cafe’s social media accounts and maintain an active online presence.
• Plan and promote seasonal offers, special events, and new menu launches.
• Monitor campaign performance using analytics tools and prepare regular marketing reports.
• Optimize website and online listings to improve visibility and customer reach.
• Coordinate with photographers, designers, and content creators when required.
• Respond to online enquiries, reviews, and customer feedback in a professional manner.
• Research market trends, competitor activities, and emerging digital marketing opportunities.
• Support customer acquisition and retention initiatives through targeted campaigns.

Qualifications

• Diploma, degree, or professional certification in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Proven experience in digital marketing, social media management, or a similar role.
• Strong understanding of SEO, SEM, email marketing, and paid social media advertising.
• Proficiency with content creation tools, graphic design software, and video editing applications is an advantage.
• Experience using analytics platforms such as Google Analytics and social media insights.
• Excellent copywriting and communication skills.
• Strong creativity with the ability to develop engaging marketing campaigns.
• Good organizational skills with the ability to manage multiple projects and deadlines.
• Knowledge of current digital marketing trends and best practices.
• A portfolio of previous digital marketing campaigns or content will be an added advantage.