Digital Marketing Officer

Job Description

We are looking for a creative and results-driven Digital Marketing Officer to join our hotel team. This role is ideal for a marketing professional who enjoys developing engaging digital campaigns, strengthening brand visibility, and driving online bookings through innovative strategies. You will work closely with multiple departments to create compelling content, monitor campaign performance, and enhance the hotel’s digital presence across various platforms.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and guest engagement.
• Manage the hotel’s website, ensuring content remains accurate, current, and optimized.
• Plan, create, and publish engaging content across social media platforms.
• Execute email marketing campaigns and promotional initiatives.
• Monitor online reviews and respond professionally to guest feedback where appropriate.
• Manage paid digital advertising campaigns and optimize performance.
• Track website traffic, campaign metrics, and conversion rates using analytics tools.
• Conduct keyword research and implement search engine optimization (SEO) best practices.
• Collaborate with internal teams to promote seasonal offers, events, and special packages.
• Prepare regular performance reports with recommendations for continuous improvement.
• Stay informed about digital marketing trends, emerging technologies, and competitor activities.
• Ensure all digital communications align with the hotel’s brand standards.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Proven experience in digital marketing, preferably within a hotel or customer-focused environment.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content creation.
• Experience using digital advertising platforms such as Google Ads and Meta Ads Manager.
• Proficiency with website content management systems and marketing analytics tools.
• Excellent written and verbal communication skills.
• Strong creative thinking and attention to detail.
• Ability to analyse marketing data and make data-driven decisions.
• Excellent organisational and time management skills.
• Ability to manage multiple projects while meeting deadlines.
• Proficiency in Microsoft Office and digital marketing software.
• Professional attitude with the ability to work independently and collaboratively.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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