VIP Industry Insight Membership

Description

The information that separates a well-run hospitality business from an averagely-run one circulates informally, and operators outside the right circles simply never hear it. This membership makes that access purchasable.

It runs for twelve months and includes a regular masterclass programme delivered by senior operators and specialists across kitchen, beverage, revenue and operations; periodic market briefings on cost movement, menu and consumer trends in the Gulf and European markets; benchmarking material letting you compare your cost ratios and productivity against comparable venues rather than against instinct; supplier and product intelligence; and a moderated professional network of members at a similar level.

Members also receive priority booking and preferential rates on the certification programmes. What is supplied is access, information and connection. Benchmarks are indicative rather than audited, and the value a member extracts depends largely on how much of the programme they actually attend.