Digital Marketing Officer

Job Description

A growing cafe is looking for a creative and results-driven Digital Marketing Officer to strengthen its online presence, attract new customers, and build lasting relationships with its audience. This role is ideal for someone who enjoys combining creativity with data-driven strategies to promote products, campaigns, and customer experiences across digital platforms.

Key Responsibilities

• Develop and implement digital marketing campaigns to increase brand awareness and customer engagement.
• Manage the cafe’s social media accounts by creating, scheduling, and publishing engaging content.
• Plan and execute promotional campaigns for new menu items, seasonal offers, and special events.
• Monitor website and social media performance, providing regular reports and recommendations.
• Create compelling written and visual content that aligns with the cafe’s brand identity.
• Manage email marketing campaigns and customer engagement initiatives.
• Coordinate with designers, photographers, and content creators when required.
• Monitor online reviews and customer feedback, responding professionally to inquiries and comments.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Optimise digital advertising campaigns across relevant platforms to maximise return on investment.
• Maintain consistency in branding across all digital channels.

Qualifications

• Diploma, Bachelor’s degree, or equivalent qualification in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Proven experience in digital marketing, social media management, or a similar role.
• Strong understanding of social media platforms, digital advertising, and content marketing.
• Experience using digital marketing tools such as Google Analytics, Meta Business Suite, Canva, or similar platforms.
• Knowledge of SEO, email marketing, and online campaign management.
• Excellent written and verbal communication skills.
• Strong creative thinking with an eye for design and branding.
• Ability to analyse campaign performance and make data-driven decisions.
• Excellent organisational and time management skills.
• Ability to work independently while collaborating effectively with team members.
• Passion for the cafe industry and delivering engaging customer experiences.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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